Saturday, August 28, 2010
Tuesday, September 1, 2009
Fall 09 Media Studies Class.
Wednesday, November 19, 2008
Monday, October 27, 2008
Monday, October 20, 2008
Week 8
Wednesday, October 15, 2008
Week 7 politics aside, mailman index, commercial free childhood
Media Analysis (present)
Individual or group project: 2-3 students per group
Using data collected from the media diet posts on the weblog, Create an analytic interpretation of this data for a creative 10-15 minute in-class presentation. The form of the presentation is open: power-point or keynote lecture, video, audio, performance, web-based.
Your findings should be framed by a thesis statement and supported by collected data, and presented to the class using media creatively. Be prepared for a brief Q & A discussion period after presenting.
Due week 9, Wednesday (oct 29)
project addendum:
based on the in-class clips-
(npr’s andrea mailman index, and ccfc consuming kids)
AND, the narrative thread in FEED about targeted marketing,
and how the character Violet tries to thwart it, (94-104)
Present a profile of yourself,
written as though you are a marketer who only has access to your media diet. (extend this to include your mail, credit card purchases, whatever media consumption trail you leave in the public domain)
What would they conclude (correctly or incorrectly)
What inferences might they make.
What could they tell about you that you might not want them to know?
Might they jump to conclusions, make assumptions, stereotype?
What products, services, special offers might you be a perfect marketing target for, and what form might that information take in order to most effectively reach you?
Write it like you are someone else. Not yourself.
Example (but not template)
“The Subject in question… Mr. G, is most likely a male between the ages of 30 and 50. He is hypercritical of consumerism, but susceptible to counter-cultural anti-branding. Examples of media that would pass beneath his radar are: (slide of X, Image of Y, clip of Z). He is however an avid consumer of: (Magazine cover A, Logo of radio station B, Local Beer label C) He spends this much money on that, Drives this much for that, etc. etc. His consumer profile suggests he may be exploited with marketing campaigns that target Blah, delivered via morning radio broadcasts, or magazine ads in magazine DaDaDa, including discount coupons or special offers.”